Byun Woo Seok Tops Drama Actor Brand Reputation Rankings in June: The Enduring Power of 'Lovely Runner'

'Lovely Runner' Phenomenon Propels Byun Woo Seok to Top Spot in Drama Actor Brand Rankings: Analyzing the Enduring Appeal and Data-Driven Success!

Byun Woo Seok Tops Drama Actor Brand Reputation Rankings in June: The Enduring Power of 'Lovely Runner'

Byun Woo Seok Reigns Supreme in Drama Actor Brand Reputation: An Analysis of the 'Lovely Runner' Phenomenon

The conclusion of the popular tvN drama 'Lovely Runner' has not diminished the star power of Byun Woo Seok, whose impressive performance continues to captivate audiences. According to the latest data analysis by the Korea Corporate Reputation Research Institute, Byun Woo Seok has topped the drama actor brand reputation rankings for June.

Unpacking the Rankings

The Korea Corporate Reputation Research Institute's brand reputation analysis employs a sophisticated algorithm that examines brand big data from 50 actors appearing in dramas aired between May 11 and June 11. The evaluation criteria include consumer participation, media coverage, communication, and community indices. This comprehensive approach ensures a holistic view of an actor's influence and public appeal.

In June, the total brand big data for drama actors saw a notable increase of 5.99%, rising from 67,895,282 in May to a higher figure. This surge underscores the growing engagement and interest in drama actors among viewers and media alike.

Byun Woo Seok's Stellar Performance

Byun Woo Seok Tops Drama Actor Brand Reputation Rankings in June: The Enduring Power of 'Lovely Runner'

Byun Woo Seok's dominance in the rankings is backed by impressive numbers. His brand reputation index was calculated by combining several indices:

Participation Index: 2,962,927

Media Index: 2,277,471

Communication Index: 3,356,559

Community Index: 3,802,496

These indices culminate in a staggering brand reputation index of 12,399,453. This metric reflects not only his popularity but also his significant impact on the drama landscape.

The Metrics Explained

The brand reputation index is derived from an algorithmic analysis of consumer behavior, where the data is classified into various values:

Participation Value: Measures consumer engagement and direct interaction with the actor's brand.

Media Value: Assesses the volume and quality of media coverage the actor receives.

Communication Value: Evaluates the level of discussion and buzz surrounding the actor.

Community Value: Captures the actor's influence and presence within online and offline communities.

Social Value: Gauges the broader societal impact and relevance of the actor.

Byun Woo Seok's leading position across these metrics highlights his broad and deep resonance with the audience.

Enduring Popularity of 'Lovely Runner' Cast

Interestingly, Byun Woo Seok is not the only 'Lovely Runner' star to shine in the rankings. Kim Hye Yoon, another lead from the drama, has secured the third position, showcasing her own substantial following and the overall success of the drama in elevating its actors' profiles.


The sustained high ranking of Byun Woo Seok post-'Lovely Runner' reflects his growing influence and the strong connection he has forged with viewers. The Korea Corporate Reputation Research Institute's detailed analysis offers valuable insights into how brand reputation is built and maintained in the competitive world of Korean dramas. As Byun Woo Seok continues to capture hearts and headlines, his brand's strength serves as a testament to his talent and the impact of 'Lovely Runner' on his career trajectory.

Thank You So Much For Your Priceless Time....

Post a Comment